Back to blog posts

Behind the Scenes with MonteQarlo

For most of us, Saturdays are sacred days of sleeping in — but this Saturday, the Cinamaker team was up early to put our music video skills to the test. And I only hit my snooze button once…okay maybe twice.

Our app is launching any day now, and we’re itching to start showing you the endless possibilities of what can be made with Cinamaker. While this may be technically impossible, we’ve planned a series of short films and videos to get the ball rolling and begin inspiring a new wave of creators, or “Cinamakers,” if you will.

Where better to begin than with the universal language of music? Thanks to local artist MonteQarlo, we were given the perfect opportunity to break in our brand-new in-house studio and bring his song “Melt” to life.

behind-the-scenes-with-monteqarlo

I’ll be honest; our work got off to a rocky start. After realizing most of our lights had been shipped to a different state (for the upcoming ONA conference, stay tuned!) and accidentally setting off the security alarm for our office, we were all feeling *hella* stressed. But we knew we really only needed two things: our mobile studio and our rockstar talent, both of which were ready to go on time, without a hitch.

Stepping into our freshly painted studio was magical. Pure white from floor to ceiling, it was almost too obviously a great metaphor for the blank canvas we were about to fill with sound and color. As it turned out, working with limited lighting was ideal. To evoke the mystique and ethereal glamour of “Melt,” our setup was dark and minimal, lit up by powerful, quick changing images from MonteQarlo’s own projector and anchored with a simple teal couch.

With just one iPad, two iPhones, and an extra camera for behind-the-scenes shots, MonteQarlo and the Cinamaker crew made quick work of shooting not only a sleek music video, but creating a beautiful demo of our app in action. Any single performer, duo, quartet, or full band can create incredible multi-angle footage of their own art in action with the Cinamaker app. Just set your shots, hit record, and go.

We can’t wait to hear more from our friend MonteQarlo and all the musical Cinamakers to come! The official music video for “Melt” will be edited and live shortly, but in the meantime, follow MonteQarlo on SoundCloud to listen to his beautiful “cyberspace blues” or find them on Instagram, @monteqarlo.

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

We Would Like to Thank the Academy…

This Monday, the Cinamaker team is looking back on some of its achievements before diving into yet another hectic, week-long to-do list.

As we’re sure you’ve all noticed, the summer went by fast. Like, really fast. So fast in fact, that we almost forgot to make some really important announcements. So without further ado, we would like to thank the Academy of Interactive and Visual Arts  (AIVA) for awarding us three separate honors at this year’s 23rd annual Communicator Awards!

Cinamaker is constantly working to improve our mobile creator’s studio. We want our software to set new standards for the quality, usability, and affordability of live and recorded video production. That’s why it feels so incredible to have our work recognized by a body of professionals who are dedicated to the progress and success of emerging and evolving interactive media.

We are proud to announce that the 600+ members of the AIVA saw fit to award the Cinamaker app not one, but two Awards of Excellence in the categories of Mobile: General-Productivity and Features: Best Use of Camera. Our third honor was an Award of Distinction in the category of Features: Integrated Mobile Experience.

Award

It’s important to acknowledge how far you’ve come, even if you have a long way to go. Besides, the summer isn’t over yet! Who knows what we can accomplish in just the next few days. But no matter the season, you can be sure that Cinamaker is thinking of bigger, better ways to help you Create, Distribute, and Engage.

For more Cinamaker updates and fun facts, follow us on Instagram and Twitter (@cinamakerapp) or find us on Facebook and YouTube!

The Cinamaker app is going public soon, but if you’re anxious to get started today, check out cinamaker.net and feel free to sign up for our private Beta program. We did it you can download it now from this link.

Thanks and have a happy Monday!

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

Cinamaker with the Stars at Playlist Live D.C. 2017

Cinamaker can confirm: Playlist Live 2017 was “the best one yet.”

Maybe we’re biased, but this year’s Washington, D.C. event seemed too good to be true. Three days of nonstop appearances by the web’s most popular and prolific creators was exhausting, but totally worth it. Starstruck, albeit swamped, Cinamaker was lucky enough to sponsor this inspiring event and even luckier to meet some of the sweetest, silliest internet celebs and show them our stuff!

Cinamaker can confirm: Playlist Live 2017 was “the best one yet.”

Maybe we’re biased, but this year’s Washington, D.C. event seemed too good to be true. Three days of nonstop appearances by the web’s most popular and prolific creators was exhausting, but totally worth it. Starstruck, albeit swamped, Cinamaker was lucky enough to sponsor this inspiring event and even luckier to meet some of the sweetest, silliest internet celebs and show them our stuff!

Playlist Live is an event that truly embodies the democratization and diverse representation that’s been made possible by broadcasting platforms and video and photo sharing networks like YouTube, Instagram, Facebook, and more. The creators and fans who convene at this mecca of modern community come from all over and represent every possible niche interest, craft, and cause.

We met everyone from musicians to magicians and tons of talented folks in between.  We had great conversations with community voices like Justin Gerhard and laughed till our sides hurt with Spandy Andy and his adorable dog, Ben. Catch us kicking back with “Dang” Matt Smith, Julian Fulian, Evan Lucas, Brandon Bowen, Gabe Erwin, and Matt Tavenner in our pic above!

(We even met that girl from the “overly-attached girlfriend memes.” Yeah, her.)

Overly-Attached-Girlfriend

For Cinamaker, Playlist Live is a HUGE deal. As a company striving to create faster, easier, higher quality video production technology, the creators and fans at Playlist Live are just the people we want to meet. Our work is for them and we need their invaluable opinions and critiques to make our mobile-native, multi-camera tablet and smartphone studio as user friendly and functional as possible.

With our free Director Pad and Cinamaker Capture apps, anyone with a tablet and smartphone can sync up their devices to film and live-stream from multiple angles with real-time screen switching, adjusting, and editing using our newsroom-style graphics engine and audio mixing.

We had a blast letting creators demo our mobile studio and interviewing them about their creative process and passions. Check some of them out on our YouTube channel!

At the end of the day(s), we made some really cool friends and, of course, some really cool videos with our Cinamaker studio. It was well worth the eight plus hours of setup and those late night VIP parties (such a chore) to share Cinamaker with Playlist Live D.C. 2017.

We hope to see more Cinamaker-made productions soon and look forward to seeing more fans and creators in Orlando this Spring to make Playlist Live 2018 even better!

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?

Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.

Continue reading “Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?”

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

4 Best Lighting Strategies For Multi-Camera Production

Lucille Ball and Desi Arnaz didn’t invent multi-camera TV production. But, when they formed Desilu to create the classic TV show I Love Lucy, they saw its incredible potential. Needless to say, there was no looking back!

The Los Angeles Times quoted Bart Andrews, author of The I Love Lucy Book, as saying that Desilu staffed its studio production with quality innovators: Associate producer Al Simon and cinematographer Karl Freund.

The same article quotes Simon as saying, “If you used three or four cameras, all running continuously, you were using up a tremendous amount of film… We developed a Multicam system where the soundtrack ran continuously. Cameras could be switched on and off at will, and the film from each camera could still be keyed to the soundtrack. That brought the cost way down.” It also increased viewer engagement. There’s still a lot to learn from those early days.

From The Audience’s Point Of View

Because of its universal success, you should look at I Love Lucy as the model. After all, since the trend-setting sit-com left the airwaves, the best and most memorable situation comedies have been performed before multiple cameras and a live audience.

The earliest episodes all took place in Lucy and Ricky’s living room from which you could see the kitchen. They eventually included a bedroom and a living room for the Mertzes. Of course, scenes at Ricky’s nightclub, on a cruise ship, in the chocolate factory and so on called for additional sets, production setup, costumes, actors and subsequent costs.

The audience witnessed the work of a great comic actress, good writing, and stories they were just ready to believe. With that said, it may have been the strikingly new format that pulled them in. According to Jon Krampner in the Los Angeles Times, multi-camera formats had been used before in Truth or Consequences. However, Desilu saw the potential in creating a permanent saleable product that would multiply their investment through syndication and residuals.

How Does It Work And What Are The Four Best Lighting Strategies?

Using more than one camera lets producers record different angles at the same time. Since the cameras are working independently but simultaneously, they can shoot scenes quickly. But, the setup requires meticulous planning and lighting arrangements to keep continuity between the shoots and camera matches.

1. Drama

Lighting isn’t just a matter of plugging in a lamp. Even continuity isn’t the whole issue. Lighting must play a role in the narrative, presentation, mood and so on. For instance, you don’t shoot mysteries or eerie stories in bright light as dark scenery and shadows could easily add to the perception.

As the director and producer work out a storyboard on the shoot, they must agree on the lighting effects. They consider angles, relationship to actors, placement of shadows and more. Managing continuity becomes more than just connecting scenes on tape; they must continue in the same light.

2. Location

Lighting may be the primary reason they built studios. Filming outdoors with available light was very difficult to manage when movement of sun and clouds would control the product. Shooting indoors made that much easier.

But, shooting indoors also limited the kinds of stories that could be filmed. As audiences became more sophisticated, they demanded more realistic production values. Fortunately, cameras, lenses, and lighting equipment kept pace with the demand. So, the same studio can produce brightly lit comedies or musicals and moody gray dramas like Manchester by the Sea or Moonlight in which lighting becomes a character in the films.

However, if you want to film something less ambitious, you still should consider the role of lighting in the script. For example, short videos that show a product in action prove very successful. To display the product at its best, you must plan the lighting from every angle. If you use natural lighting outdoors, you must know enough about lighting to mute glaring and baffles to even it out and keep it consistent.

3. Time

Yaro Starak of Entrepreneurs-Journeyman.com said he gets the best video lighting from a $20 lamp he bought at Ikea. He found that it created a muted quality that was washed out by more powerful professional studio lights.

But, time can cost more than equipment. With multiple cameras setup, you can shoot quickly because once started, there’s no need to relight the set or camera angles. You set the lighting from the start and leave it. Then, with these recordings from several angles, you can save editing time because there shouldn’t be any aesthetic continuity issues.

You must script the time. No video should simply run itself out. It should have a specific beginning and end. In television, that means building segments to run their course during fixed blocks of time. In a video for the Internet, you want brevity. The most engaging video only holds attention for a few minutes. So, you do better to save time and money by breaking your video lesson or pitch into munchable units. In doing that, you must protect the continuity of lighting over the course of all of your segments.

4. Position

Cameras have their place in a multi-camera production. And, their position determines the necessary lighting. The camera – not the director’s eye – determines the lighting required. Just because things look good to the human eye that doesn’t mean it’ll look proper in the recording. Why? The human eye doesn’t see what the camera shows.

Dr. Robert G. Nulph, speaking for Videomaker, explains, “In any setup where you have three cameras focusing on two or more individuals, you will probably place the cameras to the right, left and center of the talent. Starting with the right camera set up your three-point lighting so that the key or main light is just to the left of the camera and about forty-five degrees above the talent. Focus on the talent that is facing the camera in the conversation or interview you are videotaping.”

He also points out in filming scenes on sets, such as a living room, you should light for the camera, but around the natural light of a reading lamp or chandelier that appears in the scene.

These four lighting strategies are broad considerations behind effective video production. Clearly, it’s more complicated and demanding than most people likely believe. Amateurs can do it, and many of them can do it well. But, to truly be successful, you need to plan and take strategic approaches to production.

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview

Sign up

Request a call

Get Free

Download Cinamaker Web-cam Driver