Why video podcasts are the fastest way to build your brand
Video podcasts are taking the world by storm. If you’re looking to build your brand, there’s no better platform for sharing stories, knowledge, and insights—and in return, growing a loyal fanbase.
But because of their recent popularity boom, you might be wondering whether you’ve missed the boat.
Well, the answer’s simple: no.
In fact, there’s never been a better time to create video podcasts. Here’s why:
80% of subscribers find podcasts through other social platforms
Few people dive straight into a new podcast on Spotify, without having seen a few clips on socials first. Nobody wants to hear an hour long show with a host they don’t know. Instead, discovery happens on Instagram, Tik Tok, and YouTube—where video dominates the algorithms.
Only 17% of active podcasts produce video
Video podcasts are still in their infancy—so there’s huge market share up for grabs. By creating video podcasts, you build a personal connection with your audience—positioning yourself as a trusted leader, while differentiating yourself from other brands in your niche. Start now and you’ll lead the way.
Advertisers pay more for video podcasts than any other ad placements
Engagement rates are huge for video podcasts. People share, comment—and buy from affiliate links—far more than with other content types. Advertisers know this, and they’re willing to pay for it—at a massive $18-25 CPM rate.
Grow your network and build your profile
Video podcasts are an exciting opportunity to connect with leaders in your field. By hosting guest interviews, you expand your personal network, learn from unique perspectives, and make your content more engaging. As an added bonus, your guests’ followers are likely to discover your podcast, helping you reach new people who may be interested in your content.
Keep the algorithms churning
An often overlooked benefit, but one you might end up appreciating the most. One video podcast can be chopped up into blog posts, reels, TikToks, memes, newsletters—or even a book. Not only does it make your content more accessible to a wider audience—but it also makes your job as a content creator so much easier.
Time to get started?
Our free video webinar, ‘Create Your Video Podcasts Like a Pro’ teaches you everything you need to start your own video podcast today—using equipment you already own.
